Wuhan Institute of Technology Network and Information Center
Developed information technologies and new production technologies make the business environment complex also. Because of these phenomena, the market domination has been shifted from the producer to the customers. Keeping customer happy is the best defense against competition. During the age of globalization, change has become a general phenomenon of business environment. Managements are compelled to adapt to the change to survive. The markets are extremely competitive and if once the enterprise is rejected by the market, bouncing back is hardly possible. The SMEs of the world are facing this situation like the large firms.