Capitalizing on cross-channel retail opportunities

With widespread use of mobile devices and social media, today’s consumers are connected and empowered like never before. Shoppers enjoy an abundance of channels and choices and increasingly expect a consistent and relevant experience across all touchpoints. They reward retailers that can deliver a personal touch and guide them to the products they want—and are quick to look to the competition if the experience is off-target and uncoordinated.

Provided by: IBM Topic: Project Management Date Added: Feb 2014 Format: PDF

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