Capitalizing on mobile moments for Smarter Commerce

Provided by: IBM
Topic: Software
Format: PDF
With consumer exuberance of mobile apps in full display, many enterprises are finding opportunities to deliver value by creating the perfect mobile app. And, unfortunately, many companies are also inefficiently expending a lot of capital, time, resources - and worse - opportunities. What, then, is making the difference between the winners and losers in capitalizing on the promises offered by the unique characteristics and benefits of mobile?

This whitepaper identifies the two critical decisions that must be determined to realize true Investment-returning, business-changing value from an investment in mobile apps.

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