Case Study: BMW

Automakers have long pushed engine capabilities and performance as the prime reason for purchase, but it is the in-car technology and mobile apps that are increasingly important. Driving needs to mimic the lifestyle of the person behind the wheel.

BMW turned to Applause to test its web, mobile and connected car experiences, focusing specifically on functionality and user experience. Find out how BMW achieved comprehensive in-car testing without a large test vehicle fleet and how they gained actionable feedback from their customers on third-party apps with Applause.

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Stay up to date on the latest in technology with Daily Tech Insider. We bring you news on industry-leading companies, products, and people, as well as highlighted articles, downloads, and top resources. You’ll receive primers on hot tech topics that will help you stay ahead of the game. Delivered Weekdays

Resource Details

Applause logo
Provided by:
Applause
Topic:
Tech Industry
Format:
PDF