Automakers have long pushed engine capabilities and performance as the prime reason for purchase, but it is the in-car technology and mobile apps that are increasingly important. Driving needs to mimic the lifestyle of the person behind the wheel.

BMW turned to Applause to test its web, mobile and connected car experiences, focusing specifically on functionality and user experience. Find out how BMW achieved comprehensive in-car testing without a large test vehicle fleet and how they gained actionable feedback from their customers on third-party apps with Applause.