Now-a-days, the value of web services is going to increase due to emerging trends in e-commerce. There are number of service providers like eBay, Amazon, LinkedIn where user needs to create their own profile under service provider domain. The profile is stored locally within proprietary personalization architecture at the service provider cloud under the user’s control. Such system contains disadvantages like replicating the same information of user profile among multiple service providers decreases consistency of user profile and increase storage overhead.