Challenges and Security Issues in Big Data-A Survey

Provided by: International journal of Engineering and Management Research (IJEMR)
Topic: Data Management
Format: PDF
Personalization is the process of adapting the output of a system to a user's context and profile. User information such as geographical location, academic and professional background, membership in groups, interests, preferences, opinions, etc. may be used in the process. Big data analysis techniques enable collecting accurate and rich information for user profiles in particular due to their ability to process unstructured as well as structured information in high volumes from multiple sources. Accurate and rich user profiles are important for personalization.

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