Challenges of Addressing Certitude and Perception of Consumers Regarding e-Business

Provided by: International Academy Publishing (IAP)
Topic: Developer
Format: PDF
Perception of consumers when surfing the web for products has been heavily influenced by various factors such as risks, trust issues and uncertainty. Here, the authors study the influence of perceived risk on consumers during the process of adoption of e-commerce. With the reference of the Technology Acceptance Model (TAM), the key issues being listed as the perception of the consumers influencing their decisions have been addressed in order to understand why the people want to use an online service for perception or discard their purchase.

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