Cheese Brings Holiday Cheer to Retailers
The American Dairy Association's "Ahh, the Gift of Cheese" program will position cheese as the perfect holiday gift. It is being supported by extensive public relations and Internet activity, beginning in November. At ADA's cheese web site, consumers will find tips for creating holiday gift baskets at home with cheese purchased at retail. This holiday season, takes advantage of the abundant opportunities to increase sales and profits by merchandising cheese. Cheese Gift Baskets, Cheese Party Platters, and Pairing Wine and Cheese are among the key strategies every retailer should consider implementing this year.