CIA Whitepaper

Provided by: IBM
Topic: Big Data
Format: HTML
For retail executives and analysts, who are dissatisfied with siloed, black-box, inflexible CRM and analytics solutions, the Customer Intelligence Appliance (CIA) is an appliance-based solution, that provides an integrated multi-channel view of customers, best practice reporting, and customer behavior segmentation and analytics accelerators. Unlike existing siloed, black-box, inflexible CRM and analytic solutions, the CIA integrates customer data across the virtual and physical world without limiting access to the detailed customer information, and exposing this integrated data to other core retail systems and processes.

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