Cisco paper: ING Direct Turns Video Interactions into an Art Form

ING Direct stands for making banking clear and easy, with superior products and advice, anytime, anywhere.

ING Direct faced the challenge of creating an innovative channel to send customer satisfaction soaring and optimise remote and in-branch resources. With Cisco Remote Expert, they were able to make an instant, real-time connection with customers, reducing online channel abandonment rates and queue drop-outs in branches. This helped drive top line growth with a 15 percent sales increase.

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