Classification and Prediction in Customer Relationship Management Using Back Propagation

Provided by: Interscience Open Access Journals
Topic: Data Management
Format: PDF
Customer relationship management provides a customer classification and prediction which is used for the optimization of business process. The classification and prediction which is used for the optimization of business process. This classification and prediction in CRM will help the company to study, analyze and forecast customer's pattern of consumption, business transaction and purchasing CRM has become major activity in the enterprise based business organization using the CRM. CRM is an important activity in the enterprise business organization like banking industry, insurance industry, retail industry and manufacture industry.

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