Now-a-days business environment is characterized by pressure caused by stiff competition. Demand/ distribution uncertainty and limited visibility have been a long challenge to supply chain management. New emerging technology i.e. cloud computing will provide a sustainable competitive advantage in reaching end customers and suppliers. The real time demand information and inventory visibility problem will be resolved. Most importantly goods and services are delivered quickly and reliably when and where there are needed. Therefore, the more integrated the flow of data between customers and supplier, the easier it becomes to balance supply and demand across the entire network.