In this paper reveals how the Cloud is becoming integral to corporate strategy and is moving from the back office to the boardroom. The Cloud is no longer seen as an improvement to IT infrastructure, a 'Step change' that is simply making processes and systems more efficient. Rather, it is seen as a 'Game changer' - a new technology that changes the way users do business. The consensus amongst business leaders is that the Cloud is a transformative innovation and with that comes vast opportunities. As Vint Cerf, one of the internet's Founding Fathers declared, \"Felt customers are at the state in the cloud world now that the authors were in the internet world back in 1973.\"