Cloud Computing is a evolving technology and new paradigm. This paper is to introduce the privacy concerns, related to cloud computing that will likely be the focus of discussion. In this paper, the authors discuss the privacy in cloud computing, Its enhancement technologies to provide control of data by customer. Privacy issues were discussed along with case studies and a new approach of understanding data and privacy. Privacy by design plays a major role in addressing challenges of Cloud Computing .Solutions for assuring privacy of trusted information is verified.