International Journal of Computer Science and Mobile Computing (IJCSMC)
Web usage mining attempts to discover useful knowledge from the secondary data obtained from the interactions of the users with the Web. Web usage mining has become very critical for effective Web site management, creating adaptive Web sites, business and support services, personalization; network traffic flow analysis etc., Web site under study is part of a nonprofit organization that does not sell any products. It was crucial to understand who the users were, what they looked at, and how their interests changed with time. To achieve this, one of the promising approaches is web usage mining, which mines web logs for user models and recommendations. Web usage mining algorithms have been widely utilized for modeling user web navigation behavior.