CMO Council: Getting in Sync...Best Practices in Engaging Mobile Customers (Interview Guide)

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Provided by: SAS Institute
Topic: Mobility
Format: PDF
As mobile continues to become more important to business, marketers are challenged with how to integrate it into a winning marketing strategy. If you want to know some of the best ways that mobile is being used right now, you’ll want to read this report. The CMO Council describes the current global state and emerging trends in how organizations engage with their customers in a multichannel environment that includes mobile. You’ll learn how your marketing peers are managing the challenges of mobile, how they’re seizing the opportunities that come with mobile, and how they work mobile into their overall business strategy.
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