Cold Call Sales Warm-Up

Provided by: Blue Boulder Internet Publishing
Topic: Software
Format: HTML
There are lots of ways you can warm up a cold call. This paper explains three strategies that will thaw out your prospects and make you more confident when you call. Remember, you have approximately 15 - 45 seconds to introduce yourself, tell why you are calling and capture their attention. Using your words effectively is critical to your success. The right words will distinguish you from other salespeople and create interest without exerting pressure into the process.

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