Cold Calling – Still Relevant?
This is a very unpopular topic for many people – even seasoned managers – who suddenly need to start cold calling. But if you want to be more successful than your competitors in the marketplace, there’s no way around it.
Cold calling is still the only way to establish personal contact with a new customer, and people love personal contact. That’s precisely the reason why businesses that conduct cold calling are more successful than companies that rely solely on marketing and the maintenance of existing customers.