Collaboration Model of Customer Satisfaction and Brand Loyalty through Supply Chain Management

Provided by: Bhagwant University
Topic: E-Commerce
Format: PDF
Manufacturing industry today is going through a phase of rapid growth and change. Increased retailer and consumer power, demand for product and packaging variety, higher expectations for product quality along with the possibility of eroding margins, all have brought unprecedented challenges to the industry. In a challenging environment full of new opportunities, manufacturers must advance their supply chains beyond traditional buy-and-sell relationships to retain existing business and capture developing markets. Without a strategic focus on supply-chain management and collaboration strategy, an organization cannot achieve world-class performance.

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