Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
Gone are the days when an e-commerce division was the lonely stepchild of a merchant's business, clamoring to prove its value. Today, e-commerce serves as a critical growth channel for businesses in just about every industry - a position that will only grow stronger with the emergence of social and mobile commerce and the continuing integration of these channels with physical stores and contact centers. E-commerce has gone from fringe to foundation, and e-commerce platforms are now serving as the core engines powering cross-channel commerce operations. This means that business managers now need to think strategically about how to engage, sell to, and serve customers across all channels and devices.