Commercial endorsements involve requests to company staff or officials from third-party vendors or other businesses to promote or vouch for their products or services. For example, a technology vendor might request a statement or interview with the CIO that approves its anti-malware product and recommends it for use.

This policy from TechRepublic Premium outlines the appropriate procedures for conducting commercial endorsements to ensure legal and ethical guidelines are properly followed and the company and its staff are safeguarded.

From the policy:

No employee may commercially endorse any company or product from which they personally benefit or are involved (including former employers), even via a third party such as a spouse or family member.

Company social media accounts should not be used to commercially endorse products.

Commercial endorsements can’t be made for political, religious or other controversial topics likely to alienate others or cause consternation.

The download includes a PDF and Word document.

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