Communicating With Employees During Times Of Crisis
From the executive summary: ?In creating a crisis communication plan, key messages should be developed first and used to guide the remainder of the plan. The messages should be provided to all managers that represent company?s position to employees. The key messages sent by the organization to employees during times of crisis should be clear and easy-to-comprehend. The messages should be repeated constantly. They provide tone, context, and continuity for all additional messages. Key messages sent to employees and key messages sent to other critical audiences viz. the media, customers, business partners, communities, shareholders, and the government should be integrated.? The paper examines how to communicate with employees during crisis.