Comparative Survey on Association Rule Mining Algorithms

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Provided by: International Journal of Computer Applications
Topic: Data Management
Format: PDF
Association rule mining has become particularly popular among marketers. In fact, an example of association rule mining is known as market basket analysis. The task is to find which items are frequently purchased together. This knowledge can be used by professionals to plan layouts and to place items that are frequently bought together in close proximity to each other, thus helping to improve the sales. Association rule mining involves the relationships between items in a dataset.
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