Comparing Media Types and Delivery Methods on Mobile Terminals

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Provided by: American V-King Scientific Publishing
Topic: Mobility
Format: PDF
If a mobile phone users is given the choice of watching the latest TV news, listening to radio news, or reading text news on their mobile, which would they choose? In three study trials, mobile terminals were used in such a variety of situations that no single media type or delivery method was able to fulfill all needs. Unlike previous studies, the results indicate that mobile television does not receive low user commitment: users tended not to do anything else while watching. Furthermore, channel surfing or viewing an arbitrary flow of programs seems not to be enough.
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