International Journal of Engineering Technology, Management and Applied Sciences (IJETMAS)
Modern search engine are incredible mostly these search engine are based on the complex algorithms and provide reliable search regarding the query submitted by the user. Most of search engine are based on the web crawlers which use indexing to search the web content. But in the past, search engine are not so reliable to the network they have limited search query. Matching keywords are not so develop in good manner. As the time gone the new technology came. Now-a-days, the goal of the many sites is to appear in the first SERP for the most popular keyword related to the business. Keyword ranking is very important because to get the higher rank in the SERP so that more and more people will see it. Search engine optimization is the method used to increase the ranking of web page.