Entertainment and Leisure Software Publishers Association
Video gaming is now one of the fastest growing pastimes in the world. Over 20 years ago, UK developers and publishers played a pivotal role in creating it. Now, the combination of creative energy and technical excellence, which is the hallmark of British games creators, has ensured they remain among the best in the world. The aim of this paper is to provide some detail to go with these bold claims. This paper tries to prove the games industry is as important to UK Plc - if not more - as the traditional creative industries such as film, TV and music.