Conceiving Adaptability for Business Models: A Literature-based Approach

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A rapidly changing economy and peer pressure amongst competitors lead business to continuously reconsider and readjust their current business models. Thus, business models must be flexible and adaptive towards external changes and should be controlled and managed dynamically. This paper develops a conceptual framework for adaptive business models, which enables decision makers in strategy and IT management to intertwine business models with strategy and business processes, in order to analyze the complex relationships amongst these different description levels of an enterprise.

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