Sofia in Wonderland
Today, the adoption of Enterprise 2.0 is not an option, but a must for knowledge-based organizations within the changing social paradigms. The new-coming generation of employees and customers expect technological proficiency to be part of the customer-centered business models. On their turn, organizations need to apply new forms of cooperation with their employees, customers, suppliers and partners. The knowledge is recognized as crucial resource and its efficient management determines sustainability and survival of the businesses. Knowledge management is widely accepted management practice within companies, but knowledge management systems in fact are rarely used by knowledge workers.