Connecting Companies: Strategic Partnerships for the Digital Age
Digital technology is blurring the distinctions between companies and industries as we know them. “Offline” companies in older industries are looking to develop digital capabilities by partnering with those that have perfected them. Native online companies, for their part, are learning to value the product and service expertise of offline firms as they attempt to turn rapid growth into mature, profitable and sustainable business models – or simply to survive. The result is the rise of digital partnerships.