Considerations and Factors for Consumer Mobile Services Adoption in Populations with Diverse Ages

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Provided by: Creative Commons
Topic: Mobility
Format: PDF
Research was done to discover what factors prevent or limit consumer adoption of mobile technologies provided by financial institutions. This research continued with a study of what role peers and social interactions have on a person's intention to adopt mobile financial technology and strived to determine the best method to encourage technology adoption. In the effort to maximize adoption, the research also included why certain users continue to use outdated technology and delivery channels. It was discovered that age, while generally considered a significant factor, is heavily influenced by social factors.
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