Construction and Simulation of Competitiveness Evaluating Model for E- Commerce Enterprise Based on DEA

Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: E-Commerce
Format: PDF
Recently, with the rapid development of e-commerce businesses, each business is more competitive, an import problem exists in the development of e-business is that the efficiency of enterprises is not increasing as soon as the increasing of the investment. The reason is that the efficiency between input and output can't be evaluated exactly. So, in order to solve this problem with quantitative methods, two DEA models are established based on input data and output data of e-commerce enterprises from 2011 to 2013. Input data includes marketing costs, number of employees and the total assets.

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