International Academy Publishing (IAP)
In today's society, information explodes, enterprises through the establishment of the customer information database realize customer information management. Data mining is the process of discovering connotative, previously unknown, potentially useful and understandable information from large datasets. Data from the database of decision domain is often uncertain and incomplete, and resulting in difficulty of knowledge discovery from this kind of data. The concept of CRM and data mining are discussed in this paper. Based on that discussion the application of data mining in CRM is demonstrated.