Consumer Attitude towards M-Commerce: The Perceived Level of Security and the Role of Trust

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Provided by: Journal of Computing
Topic: Mobility
Format: PDF
The emerging industry of Mobile commerce (M-commerce), while being a complex and with uncertain environment is influencing businesses and consumers engagement at both national and international levels. This paper are to: investigate the degree to which various trust and information security factors influence consumer to engage in mobile commerce, and identify key drivers of intention to use M-commerce. The paper is based on literature revision, and a survey that was conducted on 268 individual mobile users in the USA. The results identify several factors that have significant influence on trusting mobile commerce.
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