Consumer Behavior Analysis Through Network Captures Using Big Data

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Provided by: International Journal of Computer Applications
Topic: E-Commerce
Format: PDF
For any business it is crucial to listen its target audience, understand market trends and must possess the ability to predict the future of the business. But understanding the mindset of the consumer has always been challenging for the businesses. Hence to understand the requirement of its customers and market trends, companies are investing to develop a feedback platform which can help them to listen and understand their specific customer needs. In this paper, the authors are trying to propose a design of strategy and decision making platform which can help telecom companies to zoom into the consumer needs, in making futuristic strategies and recommending tailor-made offerings to the user.
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