Consumer -Centric Analytics: The Foundation for Competitive Advantage

There is a clear and present imperative for retailers to employ pervasive consumer-centric analytics to manage virtually all aspects of their enterprises - in three dimensions in particular: A singular omnichannel customer experience within each shopping episode and from one episode to the next across the customer's life cycle with the brand, Private labels, brand merchandise, and assortments brought to market, personalized in the context of online shopping, and localized in stores through customer insight and Marketing, product promotions, and customer offers - again customized through personalization and segmentation to build brand loyalty within the context and content of the customer's self-guided relationship with the brand

Provided by: IBM Topic: Enterprise Software Date Added: Aug 2011 Format: PDF

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