Content Marketing: Optimizing the Online Customer Experience

Companies of all sizes have come to realize that content marketing via the web is critical to their success. The real challenge now is not only figuring out how to manage all the content required, but also dynamically getting the right content in front of the right customers at the right time. To accomplish this goal, companies need a platform for managing content that allows them to dynamically manage content in the most automated way possible.

Provided by: Acquia Topic: Developer Date Added: Aug 2013 Format: PDF

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