Copy of Forrester Report: Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

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Provided by: Akamai
Topic: Data Management
Format: PDF
This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.
This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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