Corporate Identity: The Six Universal Attributes of a Great Mark

The six universal attributes of a great mark are distinctive, practical, graphic, simple in form, one message, and appropriate. In today's world one is already cluttered with too much of information. People need to understand what information is needed to present and present it right and direct so that it is there to stay and it makes its own space.

Provided by: Softnet Solutions Topic: Date Added: Sep 2006 Format: PDF

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