Corporate Social Responsibility on the B2B Market

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Provided by: University of Pannonia
Topic: Big Data
Format: PDF
Since the fifties of the 20th century, discussions have started in the field of theory and practice more widely. This paper deals with a Corporate Social Responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. This paper is to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria.
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