Counter Measures Against Evolving Search Engine Spamming Techniques

Provided by: Interscience Open Access Journals
Topic: Security
Format: PDF
Search engine spamming is a practice of misleading the search engine and increasing the page rank of undeserving websites. The black hat Search Engine Optimization (SEO) techniques lead to untrustworthy results for search engines. In this paper, the authors have characterized some commonly used black hat techniques, and they have proposed a new way to counter those techniques using link based spam detection combined with the page rank algorithm. This technique helps them to discover target page and trace down the entire graph responsible for spreading spam.

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