Cracking Down on Password Sharing? IP Intelligence and Human Insight Can Help.

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Provided by: Neustar
Topic: Cloud
Format: PDF
If you provide subscription-based content, password sharing can be a significant cause of revenue leakage.

Password sharing is costing providers of over-the-top (OTT) content big money - an estimated $9.1 billion in 2019 alone. With both the growth of streaming subscriptions and tougher economic times due to the COVID-19 pandemic, this number is expected to balloon to $12.5 billion in 2024 according to a recent Parks Associates study.

In this special report, you’ll discover 5 industry-leading, best practices for using IP Intelligence decisioning data, analytics, and human insight to address password sharing in a way that achieves both regulatory compliance and customer retention.
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