Creation of Loyal Customers with Relationship Marketing

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Provided by: International Association of Engineering and Management Education (IAEME)
Topic: E-Commerce
Format: PDF
Relationship marketing is designed to create, maintain and enhance strong relationships with profitable customers and other stakeholders and customer loyalty is a process, a program or a group of programs geared toward keeping clients happy so they will provide more business. The term customer loyalty is used to describe the behavior of repeat customers, as well as those that offer good ratings, reviews, or testimonials. Customer loyalty can be achieved in some cases by offering a quality product with a firm guarantee.
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