International Journal of Scientific & Technology Research
It is essential for any booming market to take their segmentation strategy very seriously before thinking of expansion. Internationalization strategy calls for thorough mapping of the potential customers in order to bridge the gap of market imperfection. There is a vast difference between strategies targeted for beverages and any other industrial produce. Marketers can never draw conclusion on one specific criterion to target the potential market. Hence, analyzing segmentation strategy is not conclusive rather a progressive strategy for identifying the target market.