Critical Success Factors for Implementing CRM Using Data Mining

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Provided by: Interscience Open Access Journals
Topic: Data Management
Format: PDF
The paper presents the critical success factors for implementing the Customer Relationship Management (CRM) in a firm using the Data Mining (DM). The use of the data mining in CRM is widely accepted by the firms. The success of proper implementation of CRM using data mining in firms is mixed. This is due to the fact that investment involve in this implementation requires planning regarding the factors which need to be considered before going for the new innovative technology. These factors may vary from firm to firm but the general factor for effective implementation of the CRM using data mining is essential.
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