CRM and Cloud Computing

Provided by: University of Houston-Downtown
Format: PDF
This paper deals with how selected companies doing business in the Czech Republic are using information technology and business strategy Customer Relationship Management (CRM). If they use complete solutions of CRM as purchase and installation of software or if they use the CRM system only as part of services which are provided through Cloud Computing technology. Apparently also because of ending of the economic crisis is CRM in the Czech Republic beginning more use.CRM is implemented to help increase quality of relationship and communication with customers. In this paper there are described types of Cloud Computing and most common definition of CRM.

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