CRM in Insurance Sector a Comparative Study

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Provided by: Creative Commons
Topic: Tech & Work
Format: PDF
Liberalization of the financial services sector has led to insurance companies functioning increasing under competitive pressure ; so companies are consequently directing their strategies towards increasing customer satisfaction and loyalty through improved service quality with the opening of insurance industries to private players, the competition has intensified and it has become very difficult for the companies to attract and retain the policy holders every company has recognized the need for shifting from a traditional strategy to survive in the market it in the context, the process of CRM has been adopted by all private and public sector insurance companies as well.
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