CRM & Manufacturing: Working Hand in Glove

Modern manufacturing requires adapting to a new world where customers are better informed than ever, customer expectations are at an all-time high, and the tiniest of changes around the world can have profound rippling effects on every industry. Manufacturing companies need to be aware of these changes and keep up with variables such as customer
expectations, new products, and (in the age of smart connected products) new services. This includes understanding how these variables affect everything in the global supply chain: from the resources manufacturers use to the products they produce.

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