CSR - A Marketing Tool?

Starting from the idea that investing in CSR creates value not only for the company's stakeholders, but especially for the company itself, in this paper, using secondary data analysis, the authors try to answer the question: is CSR a sign of responsibility or just a marketing tool for promoting the business? The purpose of this paper is to bring contributions in highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some companies.

Provided by: 1 Decembrie 1918 University of Alba Iulia Topic: Tech Industry Date Added: Jun 2011 Format: PDF

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