Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations

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Provided by: IBM
Topic: Big Data
Format: PDF
Organizations that adopt customer analytics can provide a higher level of service and build strong customer relationships. Learn how in this newsletter, featuring new research from Gartner. Top 3 takeaways:
  • The amount of customer data now available through all channels and sources is staggering. Businesses need to gather and act on this data in order to stay ahead of their competitors.
  • Companies that master customer analytics will find many new opportunities for profitable growth. Customer analytics uncovers hidden insights in customer data which help organizations create personalized experiences that win more business while reducing costs and increasing customer loyalty.
  • Powerful analytical tools can help companies build customer loyalty, improve the return on marketing investment and generate new sources of revenue.
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