Customer Behavior Analysis Using Rough Set Approach

Provided by: Creative Commons
Topic: Data Management
Format: PDF
The Customer Relationship Management (CRM) is a business methodology used to build long term profitable customers by analyzing customer needs and behaviors. The customer behavior is analyzed by choosing important attributes in the customer database. The customers are then segmented into groups according to their attribute values. The rules are generated using rule induction algorithms to describe the customers in each group. These rules can be used by the entrepreneur to predict the behavior of their new customers and to vary the attraction process for existing customers.

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